Dijit Media Expands Management Team; Hires Jeremy Toeman and Adam Burg

Smart TV/Digital Home Experts from Sling Media and Rovi Corp Join San Francisco-based Startup

San Francisco, June 23, 2011 - Dijit Media, the creator of the Personal Media Assistant, today announced the company has hired two new executives: Jeremy Toeman, Chief Product Officer, and Adam Burg, Vice President of Business Development. The addition of Burg and Toeman brings key expertise to the company as it expands its business in the rapidly growing Smart/Connected TV industry.

"With the addition of Burg and Toeman, Dijit Media has a team well positioned to leave a huge footprint in the complex TV ecosystem," said Maksim Ioffe, Founder and CEO of Dijit Media. "This marks an amazing accomplishment for the first half of 2011 for Dijit. We won high praise at CES 2011, launched Beacon with Griffin at Apple Stores nationwide, and now are rounding out the management team with these industry veterans. The convergence of TV, mobile, and the Internet is an exciting field with tremendous growth, and I'm confident we've got the right team to navigate the waters ahead."

Burg and Toeman come to Dijit most recently from Stage Two, a strategic product consultancy and marketing firm they co-founded in 2006. Stage Two is well known for UX, product, and marketing services, and has worked with consumer electronics and digital media companies, including Boxee, VUDU (acquired by Wal-mart), DivX, Clicker (acquired by CBS), NETGEAR, Best Buy, Electronic Arts and more.

Prior to Stage Two, Toeman was at the forefront of delivering television place-shifting technology to the world at Sling Media. As the company's first Vice President of Product Management, he was responsible for guiding the Slingbox from conception through launch. The product and its successors won countless awards, and EchoStar acquired Sling Media in 2007. Prior to Sling, Toeman was the founding Vice President of Product Management for Mediabolic, acquired by Rovi Corp, where he designed numerous award-winning convergence and digital home devices for top-tier consumer electronics companies. He was also a member of the UPnP Audio/Video Working Group and participated in the original specifications for DLNA.

"I've spent most of my professional career building digital entertainment experiences for consumers, including gadgets, software, websites, and apps, " said Jeremy Toeman, CPO of Dijit. "I am excited to join Dijit, and get the chance to work with the team and the great products they've already built. This is an exciting time to jump back into the startup world, and the disruptive opportunities in the social, mobile, smart, and connected TV industry."

Adam Burg most recently worked at Rovi Corp (formerly Macrovision) where he was responsible for digital media software licensing in North America with a focus on evaluating and opening new business in the Set Top Box (STB), Cable, and Digital TV (DTV) markets. Burg joined Rovi after it's acquisition of Mediabolic, where he was Director of Business Development and chiefly responsible for many of the firm's licensing deals and partnerships. Prior to Mediabolic, Burg was an early employee at eGroups on the business development team; the company was acquired by Yahoo! in August, 2000.

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About Dijit Media

Dijit Media is the creator of the Personal Media Assistant, a product that helps consumers control, discover, and share their home entertainment experience, no matter where they are. The company's first product, the Dijit Universal Remote App is now available for download at www.dijit.com, and works in conjunction with Griffin's Beacon, available in Apple stores nationwide. The company is based in San Francisco, and was founded in 2009 by entrepreneur Maksim Ioffe with a vision to create the ultimate "four screen" social entertainment experience.